January 12, 2017
Heartland RVs is reporting marked sales growth for its Road Warrior and Edge fifth-wheel toy haulers in 2016 as year-over-year retail registrations have grown 45 percent, the company said, citing internal data. *“Our market share growth for the Road Warrior and Edge has increased significantly,” stated General Manager Andy Wesdorp in a press release. “In addition, we launched two new floorplans for Edge this past fall, dialing in on specific features and amenities that are trending with consumers. The typical toy hauler buyer has changed from five years ago and we continue to adapt and build product that targets those hot button features with consumers. Our dealers have taken note, and responded by stocking more units which has resulted in phenomenal retail growth.”Eyeing future growth into 2017, Heartland opened a new plant at its Elkhart, Ind., campus in late November dedicated to production of the Edge and Road Warrior brands. Continue reading “Heartland RVs Reports Toy Hauler Sales Heat Up”
