Capital Talk: Heartland RV on a Roll as Sales Soar

Capital Talk: Heartland RV on a Roll as Sales Soar

September 20, 2017 by 

RVBusiness Publisher Sherman Goldenberg visits Heartland RV’s display at the Elkhart RV Open House to interview Coley Brady, vice president of sales and marketing, and A.J. Jones, senior general manager of five towable brands, focusing on the company’s growth and its customer quality initiative. To view the video click here or scroll to the right side of the home page.

Heartland to Launch ‘3-Year Structural Warranty’

Heartland to Launch ‘3-Year Structural Warranty’


September 19, 2017

In line with a strategic initiative to improve overall quality and streamline customer service, Heartland Recreational Vehicles LLC announced today (Sept. 18) the launch of a 3-year limited structural warranty. The program goes into effect covering new manufactured units on Nov. 1.

The move comes on the heels of Heartland’s multi-pronged expansion project in January at its Elkhart, Ind., headquarters and Cruiser RV/DRV Luxury Suites division in nearby Howe that added more than 500,000 square feet of manufacturing space and included a dedicated facility to pre-delivery inspection (PDI).

“The three-year limited structural warranty is an extension of Heartland’s focus on quality,” said President Chris Hermon in a press release. “Since opening the PDI center we have performed comprehensive testing on over half the units produced by Heartland. Because of that focus we are comfortable and confident on adopting the 3-year structural warranty. It serves as confirmation that we are listening to our customers and are intent on improving their overall experience.”……

To read the rest of the article, click HERE

Heartland RV’s Posts Own Blog

As Heartland RV Owners, you’ve probably come to know that Heartland isn’t only about manufacturing 5th wheels and travel trailers.  Heartland RV’s is “about the people” which puts them as one of the top dogs in the RV towables industry respectfully.  Their mantra of keeping Heartland Owners interested in RVing or inviting prospective Heartland Owners for an inside look at the Heartland family is what keeps them on top.

Heartland RV Corporate has stretched their outreach boundries through Social Media avenues.  On Heartland RV’s webpage, you’ll find dealer locators, history of, testimonials, product videos, information about each brand, owner contributed images, product manuals and yes, even information about the Heartland Owners Club and the Heartland Owners Forums.

Recently, Heartland RV’s has taken social media by storm with their blog; highlighting three full-time Heartland Owners who share their RV’ing experiences, maintenance tips, recipes, and stories.  They will take you into every facet of RV’ing; whether it be in their galleys cooking meals, sharing product reviews or in the cargo bays improving or improvising with repairs.  Heartland’s Social Media Department coordinates scheduled blog postings so it’s advantageous to visit their page regularly.  There’s a comment section at the bottom of each blog posting as well as Facebook  ‘share’ buttons referencing on your own pages.

So, if you’ve not been yet to any of their pages, you’re missing out!  You can also become part of the community and ‘get connected’ on their My Heartland page.  Also worth noting, Heartland RV’s has their own Facebook, YouTube, Pinterest, Instagram and Twitter pages, so visit and like or follow their pages.  Stay tuned and stay in touch!

For more information, please follow and bookmark their links:

Webpage:  Heartland RV’s

Facebook:  Heartland RV’s

YouTube:  Heartland RV’s

Pinterest:  Heartland RV’s

Twitter:   Heartland RV’s

Written by: Lisa Brown, Heartland Owners Club Blog Editor

BLOGSPOT: Local economy is extraordinary

BLOGSPOT: Local economy is extraordinary

  • By ROGER SCHNEIDER City/business editor of Goshen News


It’s been a wild ride for Elkhart County workers since The Great Recession.

Back then I was watching the monthly recreational vehicle stats and noticed a dip in shipment growth in 2006 and a 9 percent downturn in 2007. But the dip didn’t seem to indicate the trouble to come.

Then the banking crisis dropped from the sky in 2008 and fell heavily on the industry.

Our news staff covered the depressing weekly layoffs at local factories that produced recreational vehicles and supplies for that industry. The banking crisis dried up credit. And the few consumers who had cash on hand were reluctant to spend it on luxury items, including RVs. Consumers who wanted to borrow money for a new travel trailer or motorhome found banks had tightened loan qualification standards.

RV shipments fell 32.9 percent in 2008 and then dropped another 30.1 percent in 2009.

As a result of those dips, unemployment rocketed here. By March 2009 the jobless rate in the Elkhart-Goshen Metropolitan Statistical Area topped out at 18.9 percent.

But things have changed drastically for the better. The good times have returned and the RV industry is super hot.

In February the local unemployment rate was 3.3 percent. “Help wanted” and “hiring now” signs are prevalent in storefronts and along the roads in industrial parks.

During the past few months I have marveled at how far the local economy has come since The Great Recession.

Last week I drove up to Bristol’s new Universal Trailer Corp. factory. While taking the plant tour I marveled at the combination of automation and human skills to produce the company’s cargo trailers. While robotic welders were in use, the machines still had to be fed by hand and human welders were busy joining steel that the robots could not reach.

The company has hired 50 people so far and will be adding more workers as shifts are added.

Genesis Products broke ground March 22 on a 200,000-square-foot facility in the Goshen Industrial Park. The company’s laminated panels are mostly used in the RV industry.

One of the most significant developments in Goshen in recent years may be the one offered by Greg Hoogenboom. Back in January, Hoogenboom’s development company, Hoogenboom-Nofziger, started construction on a 20,000-square-foot industrial building. As far as anyone could recall back then, it was the first local industrial building to be erected on speculation in many years. The building is intended to get the ball rolling on filling up the company’s 10-lot industrial park, Waterford Commons Business Park.

Also in January, Forest River, a maker of recreational vehicles, said it would create 425 jobs this year and in 2018 by opening four new plants in LaGrange.

Thor Industries’ Heartland subsidiary is also expanding this year. The company is adding production space to build more travel trailers, fifth wheels and toy haulers at its Elkhart, Middlebury, Howe and Nampa, Idaho campuses.

Last year Thor expanded production capacity at its Thor Motor Coach subsidiary by purchasing a factory building in Bristol.

The above projects are bullet points in a longer list of local companies and retailers that are taking part in our nation’s expanding economy. While there will always be some churn with local companies coming and going, overall our economy is enjoying extraordinary success.

We should count ourselves very fortunate.

Heartland RVs Reports Toy Hauler Sales Heat Up

Heartland RVs is reporting marked sales growth for its Road Warrior and Edge fifth-wheel toy haulers in 2016 as year-over-year retail registrations have grown 45 percent, the company said, citing internal data. *“Our market share growth for the Road Warrior and Edge has increased significantly,” stated General Manager Andy Wesdorp in a press release. “In addition, we launched two new floorplans for Edge this past fall, dialing in on specific features and amenities that are trending with consumers. The typical toy hauler buyer has changed from five years ago and we continue to adapt and build product that targets those hot button features with consumers. Our dealers have taken note, and responded by stocking more units which has resulted in phenomenal retail growth.”Eyeing future growth into 2017, Heartland opened a new plant at its Elkhart, Ind., campus in late November dedicated to production of the Edge and Road Warrior brands.

Continue reading “Heartland RVs Reports Toy Hauler Sales Heat Up”

Heartland Terry Classic Taps Retro Fad

Heartland Terry Classic Taps Retro Fad

February 10, 2017 by of RV Business News

Elkhart, Ind.-based Heartland Recreational Vehicles LLC has rolled out an iconic badge with the Terry Classic “retro” trailer, which debuted as a concept vehicle at last September’s Elkhart RV Open House. (To view a video click here.)

Coley Brady, vice president of sales and marketing, told RVBUSINESS that in late 2009 Heartland acquired all the travel trailer trademarks and brands from Fleetwood Enterprise Inc. following the company’s Chapter 11 bankruptcy filing as a result of the recession.

Continue reading “Heartland Terry Classic Taps Retro Fad”

How long can you go on your holding tanks?

After a season of camping with several long trips, most RVers get a good sense of how long they can go with their holding tanks.

For us, with the black tank, we can go 10 to 14 days.  Our range is likely a function of how much touring we’re doing.  If we’re out and about more, our black tank will last closer to 14 days.  Question might be, do you want to hold it that long?!  Depending on the weather, you may not want to hold your black tank contents for 2 weeks as the odor when you flush may be more than you want to bear 🙂

For our upper-deck gray tank (2 sinks and the shower), we can go several days, with showers using the most tankage.

For our lower-deck gray tank (kitchen sink, dishwasher and clothes washing machine), we can go several days, with clothes washing, followed by the dishwasher using the most tankage.

When does all this become important?  When you are boondock camping (no hookups at all) or are camping without a sewer connection.

Are there things you can do, steps you can take to increase the length of time your holding tanks will “hold out”?  Yes there are.  I have a short and far from comprehensive list.

Below are my ideas.

  • Water Conservation
  • Water Usage Location Shifting
  • Tank Transfer

Here’s what I mean by those ideas:

Water Conservation
Simply stated, use less water.

My wife will wash dishes in a dish tub, wash them all, then rinse them all at the end, using water sparingly.  Even though RV dishwashers use a small amount of water, with a careful hand dishwashing strategy, you can use even less water.

When showering, washing hands, shaving, brushing teeth etc., don’t leave the water running – turn it off between steps.

Wear outer clothing more than once.  Bring more clothing than normal.  Do laundry at a campground or city laundromat.  Wait and do laundry when you get home.

Wash up at night instead of showering daily.

Water Usage Location Shifting
As the title implies, when practical, use water at other places.

Similar to what was suggested above for washing clothes, use the restroom at a restaurant or store before you come home.

Use the restrooms and bathhouses at the campground for showering etc.

Some campgrounds offer a space for dishwashing – use that when available.

Tank Transfer
A couple of thoughts come to mind here.

Transfer the contents of your holding tanks to a portable tote tank made for such purposes.  Tote the tank to the sewer dump in the campground and dump the contents.  Rinse and repeat 🙂
Portable Sewer Tote TankTransfer some of your gray water to your black tank.  For us, since we can go a LOT longer on our black tank, if we can shift some of our gray tank water to the black tank, we can increase our time between tank dumps.

While one could use a bucket to empty gray contents into it, then dump it into the toilet and flush, there are other ways.

Wash your dishes in a dish tub, place the soapy, clean dishes in the sink and dump the wash tub into the toilet and flush.  Place the dishes back in the dish tub, quickly rinse the dishes one at a time, in the air, over the dish tub (to collect the water) and place them in a drying rack or drying towel/mat.  Then dump the dish tub into the toilet and flush.

This one’s a bit out there but I’ve done it successfully – take a shower standing in a large plastic tub and dump the tub into the toilet and flush.  Sounds crazy but it’s really doable.  I carry what I would call a bus tub used in restaurants for table dishes clearing.  I carry it to use for soaking and washing my grill grates.  For showering purposes, I place this large tub in the center of the shower, point the showerhead into the tub, turn on the water, adjust the water temperature, then turn the water off at the showerhead.  I then step into the tub, place the showerhead on my head and wet my body from the top down, then turn the water off at the showerhead.  I then soap up / wash from the bottom up, finishing with my head/face.  I then turn the water on at the showerhead and hold it against my head, rinsing and moving the head around and down my body to rinse and to promote the water to drip down my body and into the tub.  In this manner, I allow very little water to spray around the shower and 99% of the water used to be captured.  Then I carry what amounts to about 3 gallons of water to the toilet, dump it in and flush.  I ended up with a little more than 1 toilet bowl of gray shower water.  But that’s around 3 gallons of water that didn’t go into my upper-deck gray tank 🙂
Bus Tub used to Shower In

So do any of these ideas creep you out?  Do you have some ideas / techniques that you’d like to share?  Follow this link to discuss on the Heartland Owners Forum.

2016 Heartland Owners Club North American Rally: RECAP

Now that winter has set upon early in most parts of the country, Heartland Owners have been busy either winterizing their coaches and campers or taking their ball (Heartlands) and going home…or somewhere much warmer.  I think its a good time to rewind to look back and share the happenings at our wonderful National Rally that was held in the lively Las Vegas in early October.

First, we all owe so much to Jim Beletti, Heartland RV’s Director of Owner Interests and Julie Hancock, Heartland Owners Club Manager who, as a team, tirelessly organized the whole shebang.  With each North American Rally, it seems that they get better than the year before.  Planning began for this rally in 2011 and continued through 2015.  Jim flew out to Las Vegas in 2013 and 2015 as he worked on finding an appropriate venue where we could fit 150 Heartlands, rally rooms to host the Vendor Hall, Rally Hall, meet with caterers, entertainment, tours, obtaining contracts etc.  Once he scored the venue, he released the dates and location so we, HOC members could make plans to attend.  Then Julie went to work programming and testing the rally registration site.

Our pre-rally days (October 2-5, 2016) started with the arrival of our rally attendees at the Oasis Las Vegas RV Resort.  Prior to the pre-rally, Jim’s rally core team arrived.  They hit the ground running,  picking up and organizing rally documentation and door prizes, getting the rooms setup and stuffing the rally bags.  Johnnie Walker RV delivered several new model Heartland ‘display coaches’ for members to take a look-see.  On Tuesday, a few Heartland Owners opened up their coaches for tours showcasing their mods and decorating ideas.

And then it happened. Heartland RV’s proudly made their presence known parading one by one as they entered the gates of Oasis Las Vegas RV Resort.  These couple days were a bit hectic; getting pre-rally attendees parked and set up and presented their own swag bags, credentials and schedules.  Members who signed up prior, got their rigs weighed and professional washes all three pre-rally days.  There were three Pre-Rally tours:
– Hoover Dam
– Rick’s Restorations/Mob Museum/Fremont Street/Downtown tour
– Vegas “Points of Interest” tour
During the Pre-Rally, members did what they wanted on their own schedule.  Many went down to the Vegas Strip, others went to Valley of Fire and Hoover Dam.  On Wednesday, Len Trujillo led a caravan of golfers to the Legacy Golf Club for a 9:00 am Tee Time.  Dometic and Atwood provided representatives to address minor issues and answer questions about their products.  In the early evening, we all gathered at the Casablanca Commons in the RV Resort for the Chili Dog Meet and Greet; a great time had by all to meet new folks and see old Heartland friends.

The first day of the Rally (Thursday, October 6th) had a full schedule.  We started our day early at 7am for coffee, tea and donuts in the rally room. Vendor tables opened up at the Heartland Marketplace with Dometic, Atwood, Dexter Axle, RV LED Lights, Theresa Stewart Jewelry, Valor TPMS, MORyde, Nancy Beletti’s Mary Kay Cosmetics, Lisa Brown’s Young Living Essential Oils and Jewelry Designs, Crocheted Creations by Cathy Daniels, and Teri Wescott Jewelry.

Ann Mayer led the morning Wake Up Workout zero impact exercises, seminars and presentations throughout the day.  We all caravanned over to the M Resort Spa Casino for a 5pm belly-stuffing buffet dinner and then danced it all off at the Ravello Lounge for music entertainment (think ‘Beach Boys’ and the ‘Eagles’).

Day two (Friday, October 7th) was a repeat of the day prior.  Our evening was a planned patio party with with music entertainment provided by Heartlanders, Len Trujillo (a fabulous one man band).

Saturday, we all rose early again for morning hot beverages and sugary vittles with presentations and seminars until noon.  We all met at the big rally room at 5pm for a wonderfully tasty catered dinner and fellowship.  After dinner, we sat through the Heartland Gives Back presentation ‘Soldier’s Best Friend’ (very few dry eyes).

This year’s Heartland Gives Back initiative (HGBi) will beneficiary will be Soldier’s Best Friend (SBF). SBF provides U.S. military veterans living with combat-related Post Traumatic Stress Disorder (PTSD) or Traumatic Brain Injury (TBI) with Service or Therapeutic Companion Dogs, most of which are rescued from local shelters. The veteran and dog train together to build a trusting relationship that saves two lives at once and inspires countless others.

We proudly opened our hearts and wallets raising over $4000 that evening; the amount needed to train one animal to be put into the service of a military veteran.

After the presentation and eyes were dried from the emotional presentation, the door prize drawings began with Jim Beletti emceeing the event.  My, there were A LOT of door prizes!  The prize runners surely got their workout that evening delivering to the winners at their tables.  After all the door prizes were awarded, we put on our dancing shoes to a DJ music venue.

After door prizes, Jim Beletti asked the Soldier’s Best Friend representative to return to the stage.  At that point, Jim pulled out a poster-sized check from Heartland RVs for ANOTHER $4000!  Can you believe it?  Chris Hermon, President of Heartland RVs authorized Jim to make a matching donation for up to $4000.  Wow – $8000 was raised in total for Soldier’s Best Friend, fully funding the training of “TWO” animals to be put into the service of two military veterans.  Thank you Chris Hermon and Heartland RVs!

Sunday morning, we woke with our alarm clocks onc last time for an early morning all-hands catered breakfast in the Rally Room.  Rally attendees said their goodbyes with hugs and handshakes checking out by noon with a few core team volunteers staying behind to clean up the venue.

So, if you didn’t attend yet are reading this, let’s just say you missed a GREAT ONE!  We hope to see you in 2017!

Save the date!!

2017 North American Heartland Owners Rally!

Elkhart County 4H Fairgrounds

Goshen, Indiana USA

June 13-18, 2017

(a 7-day pre-rally is also being planned for June 6-12)

(link to rally details)

See you in the Heartland!



Heartland Gives Back

2017 North American Heartland Owners Rally – Goshen

Heartland Gives Back

Hello Heartlanders,

The Heartland Gives Back Initiative (HGBi) is an initiative by the Heartland Owners Club to “give back” to the communities we rally in.  For each national rally, we choose one or more organizations as our HGBi beneficiaries.

This year’s Heartland Gives Back Initiative (HGBi) gives us two very special opportunities for giving back to the Elkhart County community we’ll be rallying in. The programs we’ve developed for these opportunities are Heartland Baby Blessings (HBB) and Heartland Hats and Hugs (HHH).


Heartland Baby Blessings (HBB)
HOC members can put their love and talents into sewing, knitting, crocheting or purchasing baby items to give to community families in need through the Elkhart County Extension Homemakers.

Heartland Hats & Hugs (HHH)
The second opportunity for giving back is for adult cancer patients at the Goshen Center for Cancer Care with handmade or store-bought chemo caps and shawls. Monetary donations are welcome.


  • Friday, June 16, 12:30 PM – Donors Luncheon and Presentation (Ag Hall)
    RSVP required – email invitations will be sent
  • Donors can turn in their HBB and HHH donations, have lunch and social time, and meet the Elkhart County Extension Director and the Cancer Care Center Survivor Network Coordinator

Baby items needed
Sizes Newborn to 36 months. Handmade with love or store bought with a caring heart:
– Blankets, caps, booties, mittens, sleep sacks, clothing

Suggestions for store-bought baby items:
– Diapers (sizes from newborn to 4), Wipes, Baby food & formula, Outlet Covers & cabinet safety latches, Smoke Alarms,Thermometers, Baby Shampoo & lotion, Infant and Toddler Sunscreen, Bibs & burp cloths

Cancer Care items needed
– Chemo Caps & Shawls – in adult sizes

Packaging of Items
All handmade items should be packaged for donating:
1. Place in sealed storage bag(s) to keep item(s) clean
2. Label identifying what item is, size if applicable, and quantity

Questions? Contact:
Judi Barnett (HBB Coordinator) at 757-570-5009 or Ann Parrish (HHH Coordinator) at 770-757-4895


Follow this link to the “latest” version of this Heartland Gives Back initiative.  A final version of this flier will be in your rally packet.

Follow this link to learn more about and to discuss these Heartland Gives Back initiatives

Return to Rally Details page

Landmark 365 Among Top 5 Best Luxury Fifth Wheels

Top 5 Best Luxury Fifth Wheels

(Note from HOC Editor:  Posting just the details of the Landmark.  If you’re interested in reading about the others, please click on the above link or HERE)

There is a real difference between taking an RV road trip and taking a luxury RV road trip. If you want a truly elegant RVing experience, then you will want to check out some of the first-class models that can make any trip a relaxing, magnificent, and comfortable adventure. That is why a luxury fifth wheel is just what the doctor ordered to make your next RV road trip something to be remembered for the rest of your life.

You’re going to need interior fireplaces, overstuffed, comfortable chairs, plenty of floorspace to stretch out in and much more to really enjoy a road trip. That is where these luxury fifth wheels shine! But, with so many to choose from, it can be a bit daunting to try and pick out the absolute right one.

Fortunately, we have exactly what you need! Your fellow RVers have cast their votes and written their reviews and we have gathered them up to create this list of the top 5 best luxury fifth wheel on the market for the 2017 model year.

Most Popular Luxury Travel Trailers:

    1. DRV Luxury Suites Mobile Suite
    2. Heartland Landmark 365
    3. Forest River RV Cardinal
    4. Dutchmen RV Voltage
    5. Forest River RV Cedar Creek Hathaway Edition

Criteria for Making the List: Choosing the ‘best’ of anything can always lead to debate. However, these top luxury travel trailers are ones RV owners voted on with their demand and by popularity. Based on quality, features, floor plan layouts, space, and options, more people asked about or shopped for these luxury travel trailers than any others.

#2 – 2017 Heartland Landmark 365

Masterful Suites

No. of FloorplansUnloaded WeightSleepsLength
814000-15600 lbs3-435-42 feet

Why RVingPlanet recommends the 2017 Heartland Landmark 365 fifth wheel:  When it comes to high quality luxury, Heartland makes it easy for you to find the perfect fifth wheel. The Heartland Landmark 365 is the example of the top standard of luxury that you just won’t find in any fifth wheel. Filled with great features and a stylish interior, the Landmark 365 has ample lighting, a spacious floorplan that includes a kitchen island, and residential appliances that will make you feel right at home. Check out some of the Heartland Landmark 365 floorplans: Newport, Syracuse, and Charleston.

The Heartland Landmark 365 goes the extra mile with three slides, sleeping capacity of up to four people, and one and a half baths so that you and your family have plenty of privacy even when on the road. There is even an optional walk-in pantry floorplan, allowing you to store even more food and gear when you are on those particularly long trips.

Key features:

  • 4 out of 5 star rating!
  • Available in 8 floor plans to fit your needs.
  • Dinette for two for casual and intimate dining.
  • Entertainment unit in one of the slides for more floor space.
  • Overstuffed, quality seating for added comfort on the road.
  • Kitchen island with cover-able sink for more counter space.