April 14, 2016 by RV Business
Offering consumers an expanded model lineup enhanced by a host of set-apart luxury features, Heartland Recreational Vehicles LLC’s full-profile Bighorn fifth-wheel line is enjoying strong sales and incremental market share gains coming out of the early show season.
According to Grand Rapids, Mich.-based Statistical Surveys Inc., Bighorn market share was up 9.9% in the first month of 2016.
“Bighorn sales performed extremely well in 2015 and the tempo has really picked up after a strong retail show season this year,” said Chris Hermon, president of the Elkhart, Ind.-based Thor Industries Inc. subsidiary, in a press release. “Bighorn is arguably one of the most recognized names with retail customers and dealers. We’re proud of what was accomplished at last September’s Open House and we’re seeing the results with very strong retails in the first quarter of 2016.”
Tom Montague, general manager for Bighorn, added, “We are particularly pleased with our new model momentum. We are tuned in to the high-end demographic and are producing product that uniquely meets their needs.”
New floorplans include the triple-slide 3575EL and 3760EL boasting a popular rear living room layout and a front bedroom with a king-size walk-around bed. The newest addition to the lineup, the 3970RD, is a five-slideout unit, including two opposing sofa slides in the rear living/entertainment area.
Montague noted that all Bighorn models are equipped with a lengthy list of standards that target the discerning tastes of today’s luxury fifth-wheel buyer.
“Standard features retail customers want and use on a daily basis have contributed to our fast start in 2016,” he said. “Retail customers are more educated than ever before and are demanding standard features that make RVing more enjoyable. Add a full-time warranty for overall piece of mind and you have a recipe for success.”
While Heartland focuses on progressive product development, the company has also taken aggressive steps on the service side, offering support to dealers and end users on every product and brand that the company offers.
“In addition to great product, Heartland continues to make significant investments in our customers’ overall ownership experience,” Hermon noted. “The state-of-the-art service center located in Elkhart provides campsites, a customer lounge and a dog park with 24-hour access with prior reservations. It’s not just about a particular brand anymore. The manufacturer and the dealership play an important role in overall customer satisfaction and right now Heartland RV is leading the way.”