June 10, 2016
Heartland Recreational Vehicles LLC announced the planned Dec. 1 opening of a second assembly line at its Nampa, Idaho, manufacturing facility, positioning the company to better service current dealers while strategically growing its presence on the West Coast.
The 248,000-square-foot facility, situated on 25 acres in Nampa, officially launched production in April building Heartland’s aggressively priced Wilderness laminated travel trailer line. With the additional expansion this December, the company will add two travel trailer brands targeting key segments of the West Coast market, including Heartland’s lightweight laminated Sundance and Shadow Cruiser by sister company Cruiser RV.
“The opening of the second production line keeps us firmly on schedule for the timetable we envisioned when Heartland announced construction plans in Nampa last September,” said Coley Brady, vice president of sales for the Elkhart, Ind.-based Thor Industries Inc. subsidiary, in a press release. “It also confirms that we truly listened to our dealer partners and are bringing in product that is in step with the West Coast consumer. The result has been that demand for our brands has exceeded our original expectations, and this second production line will allow us to continue to meet our dealers’ needs.”
The move also extends the reach for Howe, Ind.-based Cruiser RV, acquired by Thor in January of 2015 with Hermon overseeing operations.
“I am very excited as we are able to bring Cruiser’s Shadow Cruiser line closer to our West Coast dealers,” said Kyle Miller, senior general manager for Cruiser RV, noting, “It’s a big move for Cruiser RV since we became part of Thor. It’s been impressive to watch them take us from a smaller player in the market to a company that dealers are really excited about.”
Chris Hermon, president of Heartland, Cruiser RV, DRV and Bison, added, “I believe what makes Thor great is their ability to let us all be independent companies while still maintaining a structure and support that really sets the tone for the future of our industry. The business we all love continues to evolve quickly and those companies that change some of the ways of the past will be the leaders of tomorrow.”
“The West Coast is a very important market to Heartland and I believe our moves in Idaho show that commitment to our West Coast dealer partners.”