Heartland Terry Classic Taps Retro Fad
February 10, 2017 by Dave Barbulesco of RV Business News
Coley Brady, vice president of sales and marketing, told RVBUSINESS that in late 2009 Heartland acquired all the travel trailer trademarks and brands from Fleetwood Enterprise Inc. following the company’s Chapter 11 bankruptcy filing as a result of the recession.
“We already resurrected the Prowler and Wilderness travel trailer lines and now we are bringing out the Terry, which has really strong brand recognition with consumers,” Brady said.
The diminutive Terry Classic also taps into the industry’s “retro” trend that continues to gain ground with RV buyers.
“There’s no doubt that the ‘retro’ look and feel is an area that has really gained a lot of traction in the last 12-24 months,” Brady said. “We were also intrigued by the price point, the weight, and the fact that it is a single-axle trailer. Long-term, our goal is to do more with the single-axle products.”
Other key features include: frameless windows, LED lighting, solid-surface countertops with edge lighting, stainless steel appliances and an electric bed lift. Brady noted that the Terry Classic is also equipped with a durable Lexan windshield which is used “on NASCAR cars and John Deere tractors.”
Currently, Heartland is in “limited production” with the Terry Classic, but plans are to ramp up manufacturing in March.
“We’re building the product in one of our existing facilities so we can get it out to dealers and showcase the Terry Classic in the round of early shows,” Brady said. “Based on dealer response and orders from the Open House and Louisville, we will go online with a standalone facility in March that allows us to increase production.”