Heartland Terry Classic Taps Retro Fad
February 10, 2017 by Dave Barbulesco of RV Business News
Elkhart, Ind.-based Heartland Recreational Vehicles LLC has rolled out an iconic badge with the Terry Classic “retro” trailer, which debuted as a concept vehicle at last September’s Elkhart RV Open House. (To view a video click here.)
Coley Brady, vice president of sales and marketing, told RVBUSINESS that in late 2009 Heartland acquired all the travel trailer trademarks and brands from Fleetwood Enterprise Inc. following the company’s Chapter 11 bankruptcy filing as a result of the recession.